Targeted at preschoolers, the TV series focuses on creativity and fun with art and crafts. The characters represent the primary colours and together they can make any other colour. Armed with their paint tanks and love of colour, the Superbunnies take children on an exciting adventure in every episode. On a more subtle note, the show is about growing up as friends, playing and working together with mutual respect. Even Dr Dull is not really an enemy of the Superbunnies, although they wish he would cheer up and stop making their world colourless.